Developing Materials on HIV/AIDS/STIs for Low Literate Audience NEW

This guide provides a comprehensive methodology for developing the materials for low literate audience in the context of behavior change communication (BCC) program. It demonstrate the process of learning about target population using qualitative research methodologies, developing effective messages with their input, and crafting visual messages to support the overall HIV and AIDS programs. Involving target populations and stakeholders in the development process is the key to ensuring high-quality, effective print materials. (Adapted text from source: Introduction)

online

English

Program for Appropiate Technology in Health (PATH), Family Health International (FHI)

USAID

2002